THE PROJECT

THE ART OF LOWRIDING

As a part of our Start Something campaign for OPTIMA batteries, we set out to Southern California to demonstrate the power of family and community within the lowrider car scene.

As a part of the shoot, I helped wrangle interviews, shot B-roll footage, and created motion titles.

an inside look at the lowrider community through the eyes of optima batteries

Credits

Agency: Jacobson/Rost
Creative Director: Tom Gorton
Director of Photography: Chris LeClerc
Editor: Andy Ramsey
Producer: Carla Englof
Art Director: Danny Weilandt
Copywriter: Jaclyn Holtzman
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